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Soft Power Viral: TikTok, Memes, and Transnational Dissent in the Age of Digital Influence

Sep 29, 2025

London. UK- 12.31.2022. A person pressing on the symbol, icon of the social media application Tik Tok on the screen of a smartphone.

In a world where ordinary users can shape global perceptions, the dynamics of influence and legitimacy are being fundamentally redefined.

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